The best way to Get Started in Landscape Photography and Selling Fine Art
Photography is a buyer's market. The photography marketplace has been flooded by digital photography with an endless ocean of photographers who want to sell their work. This informative article attempts to teach you the best way to start selling your photography.
We see several of them, and pictures each day in connection with advertising. Photos of gorgeous landscapes which folks cannot identify aren't intriguing to buyers at an art fair. For instance, I live in Naples, Florida. I have been to dozens of art fairs and one thing rings true every time: Infrequently do unless they really know where the scene is buyers purchase a beautiful photograph of a seashore scene. They want to purchase local photos of local places. They would like to feel connected with the photograph. A 'generic' landscape photo that the buyer doesn't identify with might as well be a $2 poster at WalMart. The first lesson would be to shoot pictures of local scene. What are people in your town proud of? The beautiful mountains surrounding the city? The pier going out into the bay? The downtown lights at Christmas time? Every town has something wonderful. Remember, though, that youare going to need to photograph that scene in a way that they would not view as plain or normal. Dress the scene up in beautiful light and allow it to be stunning.
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Should you intend on showing your work away, you must be callous. Be ruthless with yourself. Shoot all your very best pictures and put them in one folder on your own personal computer. Look through each image and ask yourself, 'Would this image 'wow' someone who saw it for the very first time and who was not there to see the scene first hand?' In the event the answer is no, then take it out of your art show. If the reply is yes, then pick 10 of your friends who have the least tact and ask them if they're 'wowed.' It does not wow them, although photography is subjective, which means you'll get contradictory responses, there are 10,000 other pictures to select from. Including 'less-than-wow' images in your gallery will drag down the perceived worth of your art.
You could be proud of the technical perfection of your images, and your photo club might be proud, but the average small time art buyer only doesn't care. The fact remains that buyers buy whatever strikes them as beautiful, and just do not care in case an image has technical imperfections. If you use a 1D Mark IV or a Canon Rebel XT, the buyer just doesn't care. The evidence is in the pudding.
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So where are you really going to sell your fine art photography that is local? A few things you might try are art fairs (if you can't locate them, you aren't looking, because they are EVERYWHERE), placing your work in coffee shops for free to decorate their store and then have a decal on each image for folks to purchase, or submitting posts to your local paper with a link to your site.
All the best in selling your fine art photography. The fact remains that the market is so saturated it is amazingly hard to sell. To defeat the group, you must go local. Make your town proud of your town.