The way to Get Started in Selling Fine Art and Landscape Photography
Photography is a buyer's market. The photography marketplace has been flooded by digital photography with an endless ocean of photographers who would like to sell their work. This article seeks to educate you on how to start selling your photography.
We see photographs every day, and several of them in connection with promotion. Photographs of attractive landscapes which people cannot identify are not fascinating to buyers at an art fair. For example, I live in Naples, Florida. I've been to tons of art fairs and one thing rings true every time: Rarely do buyers buy a wonderful photograph of a beach scene where the scene is, unless they know. They want to buy local photographs of local areas. They would like to feel connected with the photograph. A 'generic' landscape photo which the buyer does not identify with might as well be a $2 poster at WalMart. The very first lesson would be to take photos of local scenery. What are folks in your town proud of? The beautiful mountains surrounding the city? The pier going out into the bay? The downtown lights at Christmas time? Every town has something wonderful. Remember, though, that youwill need to photograph that scene in ways that they wouldn't view as clear or ordinary. Dress the scene up in exquisite light and allow it to be stunning.
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You need to be callous, if you plan on showing away your work. Be ruthless with yourself. Take all your best images and put them in one folder on your computer. Look through each image and ask yourself, 'Would this image 'wow' someone who saw it for the very first time and who was not there to see the scene first hand?' If the answer is no, then take it out of your art show. In the event the response is yes, then choose 10 of your friends who have the least tact and ask them if they're 'wowed.' Photography is subjective, so you will get answers that are contradictory, but it does not wow them, there are 10,000 other pictures to select from. Including 'less-than-wow' pictures in your gallery will drag down the perceived worth of your art.
You could be proud of the technical perfection of your pictures, as well as your photo club might be proud, but the average small time art buyer merely doesn't care. The truth is that buyers buy whatever strikes them as amazing, and simply don't care if an image has technical imperfections. If you use a Canon Rebel XT or a 1D Mark IV, the buyer simply does not care. The proof is in the pudding.
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So where are you going to sell your fine art photography that is local? A few things you might try are art fairs ( in case you can not find them, you aren't looking, because they are EVERYWHERE), putting your work in coffee shops for free to decorate their shop and then have a sticker on each image for individuals to purchase, or submitting articles to your local newspaper with a link to your web site.
Good luck in selling your fine art photography. The truth is the fact that the market is really saturated it is extremely hard to sell. You must go local to overcome the bunch. Make your town proud of your town.