The best way to Get Started in Selling Fine Art and Landscape Photography
Photography is a buyer's market. The photography marketplace has been flooded by digital photography with an endless sea of photographers who want to sell their work. This informative article attempts to educate you on the way to begin selling your photography.
We see pictures every day, and a lot of them in connection with advertising. Photos of attractive landscapes which individuals cannot identify are not fascinating to buyers at an art fair. As an example, I live in Naples, Florida. I have been to dozens of art fairs and one thing rings true every time: Seldom do unless they know where the scene is buyers purchase a wonderful photograph of a seashore scene. They would like to buy local photos of places that are local. They want to feel connected with the photograph. A 'generic' landscape photo that the buyer doesn't identify with might as well be a $2 poster at WalMart. The first lesson to learn would be to take photographs of local scene. What are folks in your town proud of? The beautiful mountains enclosing the city? The pier heading out into the bay? The downtown lights at Christmas time? Every town has something amazing. Don't forget, though, that you'll have to photograph that scene in a way they wouldn't view as clear or ordinary. Dress up the scene in beautiful light and also make it spectacular.
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Should you plan on showing your work off, you need to be pitiless. Be ruthless with yourself. Take all of your very best images and put them in one folder on your own computer. Look through each image and ask yourself, 'Would this image 'wow' someone who saw it for the very first time and who wasn't there to see the scene first hand?' In case the reply is no, then take it out of your art show. In case the response is yes, then select 10 of your friends who have the least tact and ask them if they are 'wowed.' Photography is subjective, which means you'll get responses that are contradictory, but it doesn't wow them, there are 10,000 other images to choose from. Including 'less-than-wow' images in your gallery will drag down the perceived worth of your art.
You may take pride in the technical perfection of your images, as well as your photo club may be proud, but the typical small time art buyer merely doesn't care. The simple truth is the fact that buyers purchase whatever strikes them as amazing, and just don't care if an image has technical imperfections. If you use a Canon Rebel XT or a 1D Mark IV, the buyer just does not care. The evidence is in the pudding.
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So where are you really going to sell your fine art photography that is local? A few things you might try are art fairs (if you can't locate them, you aren't looking, because they're EVERYWHERE), placing your work in coffee shops for free to decorate their shop and then have a sticker on each image for individuals to purchase, or submitting posts to your local newspaper with a link to your website.
All the best in selling your fine art photography. The simple truth is that the marketplace is really saturated that it's extraordinarily hard to sell. You need to go local, to beat the bunch. Make your town proud of your town.