How to Get Started in Selling Fine Art and Landscape Photography
Photography is a buyer's market. The photography market has flooded with an endless ocean of photographers who need to sell their work. This article seeks to teach you how to start selling your photography.
We see many of them, and pictures every day in connection with promotion. Photos of attractive landscapes which people cannot identify are not intriguing to buyers at an art fair. As an example, I live in Naples, Florida. I've been to dozens of art fairs and one thing rings true every time: Seldom do buyers purchase a lovely photograph of a beach scene unless they know where the scene is. They want to buy local photos of places that are local. They wish to feel connected with the photograph. A 'generic' landscape photo that the buyer does not identify with might as well be a $2 poster at WalMart. The first lesson would be to shoot pictures of local scene. What are people in your town proud of? The beautiful mountains enclosing the city? The pier heading out into the bay? The downtown lights at Christmas time? Every town has something wonderful. Remember, however, that youwill have to photograph that scene in ways they wouldn't view as plain or common. Dress up the scene in amazing light and make it dramatic.
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You need to be callous should you intend on showing away your work. Be ruthless with yourself. Take all your best images and place them in one folder on your own personal computer. Look through each image and ask yourself, 'Would this image 'wow' someone who saw it for the first time and who was not there to see the scene first hand?' In case the answer is no, then take it out of your art show. In case the response is yes, then choose 10 of your friends who possess the least tact and ask them if they are 'wowed.' It does not wow them, although photography is subjective, so you will get answers that are inconsistent, there are 10,000 other images to pick from. Including 'less-than-wow' pictures in your gallery will drag down the perceived worth of your art.
You could take pride in the technical perfection of your images, and your photo club may be proud, but the typical small-time art buyer simply does not care. The truth is that buyers buy whatever strikes them as beautiful, and just do not care in case an image has technical imperfections. The purchaser only doesn't care if you use a Canon Rebel XT or a 1D Mark IV. The evidence is in the pudding.
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So where are you going to sell your local fine art photography? A couple of things you might try are art fairs ( in case you can not locate them, you aren't looking, because they are EVERYWHERE), placing your work in coffee shops for free to decorate their store and then have a sticker on each image for individuals to purchase, or submitting articles to your local paper with a link to your web site.
All the best in selling your fine art photography. The truth is the fact that the marketplace is really saturated that it's extremely difficult to sell. To beat on the bunch, you must go local. Make your town proud of your town.