The way to Get Started in Landscape Photography and Selling Fine Art
Photography is a buyer's market. The photography marketplace has flooded with an endless sea of photographers who want to sell their work. This informative article seeks to teach you how to start selling your photography.
We see photos each day, and several of them in connection with advertising. Photographs of beautiful landscapes which people cannot identify aren't fascinating to buyers at an art fair. As an example, I live in Naples, Florida. I've been to heaps of art fairs and one thing rings true every time: Seldom do unless they really know where the scene is, buyers buy a beautiful photograph of a seashore scene. They want to purchase local photos of areas that are local. They wish to feel connected with the photograph. A 'generic' landscape photo that the buyer does not identify with might as well be a $2 poster at WalMart. The first lesson to learn would be to shoot pictures of local scenery. What are folks in your town proud of? The beautiful mountains surrounding the city? The pier going out into the bay? The downtown lights at Christmas time? Every town has something wonderful. Remember, however, that youare going to need to photograph that scene in a way they wouldn't view as clear or ordinary. Dress the scene up in exquisite light and allow it to be remarkable.
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If you intend on showing away your work, you have to be callous. Be ruthless with yourself. Take all of your best images and put them in one folder on your computer. Look through each image and ask yourself, 'Would this image 'wow' someone who saw it for the very first time and who was not there to see the scene first hand?' In case the reply is no, then take it out of your art show. In case the response is yes, then choose 10 of your friends that have the least tact and ask them if they're 'wowed.' It doesn't wow them, although photography is subjective, so you will get conflicting responses, there are 10,000 other images to select from. Including 'less-than-wow' pictures in your gallery will drag down the perceived worth of your art.
You might take pride in the technical perfection of your pictures, and your photo club might be proud, but the typical small-time art buyer merely doesn't care. The reality is that buyers purchase whatever strikes them as amazing, and simply do not care if an image has technical imperfections. The buyer just does not care if you use a 1D Mark IV or a Canon Rebel XT. The evidence is in the pudding.
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So where are you really going to sell your local fine art photography? A couple of things you might try are art fairs ( in case you can not locate them, you aren't appearing, because they're EVERYWHERE), placing your work in coffee shops for free to decorate their shop and then have a sticker on each image for folks to buy, or submitting articles to your local newspaper with a link to your site.
Good luck in selling your fine art photography. The simple truth is the fact that the market is so saturated that it is amazingly hard to sell. To conquer the group, you must go local. Make your town proud of your town.