How to Get Started in Landscape Photography and Selling Fine Art
Photography is a buyer's market. The photography market has been flooded by digital photography with an endless sea of photographers who would like to sell their work. This informative article attempts to teach you the best way to begin selling your photography.
We see pictures every day, and many of them in connection with marketing. Pictures of gorgeous landscapes which individuals cannot identify aren't fascinating to buyers at an art fair. As an example, I live in Naples, Florida. I have been to tons of art fairs and one thing rings true every time: Infrequently do buyers buy a lovely photograph of a seashore scene where the scene is, unless they know. They would like to buy local photographs of places that are local. They would like to feel connected with the photograph. A 'generic' landscape photo which the buyer doesn't identify with might as well be a $2 poster at WalMart. The first lesson to learn would be to take pictures of local scenery. What are folks in your town proud of? The beautiful mountains enclosing the city? The pier heading out into the bay? The downtown lights at Christmas time? Every town has something beautiful. Remember, though, that you will need to photograph that scene in ways that they wouldn't view as plain or normal. Dress up the scene in delightful light and make it dramatic.
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If you plan on showing off your work, you must be callous. Be ruthless with yourself. Shoot all your best images and put them in one folder in your computer. Look through each image and ask yourself, 'Would this image 'wow' someone who saw it for the first time and who wasn't there to see the scene first hand?' In case the reply is no, then take it out of your art show. If the answer is yes, then pick 10 of your friends who possess the least tact and ask them if they're 'wowed.' It does not wow them, although photography is subjective, so you'll get responses that are inconsistent, there are 10,000 other images to pick from. Including 'less-than-wow' pictures in your gallery will drag down the perceived worth of your art.
You may be proud of the technical perfection of your images, and your photo club may be proud, but the typical small-time art buyer only doesn't care. The reality is that buyers purchase whatever strikes them as amazing, and simply do not care if an image has technical imperfections. The purchaser only does not care if you use a 1D Mark IV or a Canon Rebel XT. The proof is in the pudding.
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So where are you really going to sell your fine art photography that is local? A couple of things you might try are art fairs (if you can not find them, you aren't appearing, because they are EVERYWHERE), putting your work in coffee shops for free to decorate their shop and then have a decal on each image for people to purchase, or submitting articles to your local newspaper with a link to your site.
Good luck in selling your fine art photography. The simple truth is that the market is so saturated that it is extraordinarily hard to sell. To overcome on the bunch, you must go local. Make your town proud of your town.