Getting Started in Selling Fine Art and Landscape Photography
Photography is a buyer's market. The photography market has flooded with an endless sea of photographers who need to sell their work. This informative article attempts to teach you the best way to start selling your photography.
We see photographs each day, and several of them in connection with advertising. Photographs of beautiful landscapes which individuals cannot identify are not interesting to buyers at an art fair. For instance, I live in Naples, Florida. I have been to tons of art fairs and one thing rings true every time: Infrequently do buyers purchase a wonderful photograph of a beach scene unless they really know where the scene is. They want to buy local photographs of areas that are local. They want to feel connected with the photograph. A 'generic' landscape photo that the buyer does not identify with might as well be a $2 poster at WalMart. The very first lesson is to take photos of local scenery. What are people in your town proud of? The beautiful mountains surrounding the city? The pier going out into the bay? The downtown lights at Christmas time? Every town has something amazing. Remember, however, that youare going to have to photograph that scene in a sense they would not view as clear or ordinary. Dress the scene up in exquisite light and make it dramatic.
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You have to be callous, should you plan on showing off your work. Be ruthless with yourself. Take all of your best pictures and place them in one folder on your own personal computer. Look through each image and ask yourself, 'Would this image 'wow' someone who saw it for the very first time and who was not there to see the scene first hand?' In the event the reply is no, then take it out of your art show. If the response is yes, then choose 10 of your friends that have the least tact and ask them if they are 'wowed.' Photography is subjective, so you'll get conflicting answers, but it does not wow them, there are 10,000 other images to pick from. Including 'less-than-wow' images in your gallery will drag down the perceived value of your art.
You may be proud of the technical perfection of your pictures, and your photo club may be proud, but the average small-time art buyer simply does not care. The truth is that buyers buy whatever strikes them as amazing, and simply do not care in case an image has technical imperfections. If you use a Canon Rebel XT or a 1D Mark IV, the purchaser just doesn't care. The evidence is in the pudding.
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So where are you going to sell your fine art photography that is local? A few things you might try are art fairs ( in case you can't locate them, you aren't looking, because they're EVERYWHERE), putting your work in coffee shops for free to decorate their shop and then have a sticker on each image for folks to buy, or submitting posts to your local newspaper with a link to your web site.
Good luck in selling your fine art photography. The simple truth is the fact that the market is really saturated it is amazingly hard to sell. You must go local, to beat the bunch. Make your town proud of your town.