How to Get Started in Landscape Photography and Selling Fine Art
Photography is a buyer's market. The photography marketplace has been flooded by digital photography with an endless sea of photographers who wish to sell their work. This informative article attempts to teach you how to start selling your photography.
We see a lot of them, and pictures each day in connection with promotion. Photos of attractive landscapes which people cannot identify are not interesting to buyers at an art fair. For example, I live in Naples, Florida. I've been to dozens of art fairs and one thing rings true every time: Seldom do unless they know where the scene is buyers purchase a lovely photograph of a beach scene. They want to buy local photographs of local places. They wish to feel connected with the photograph. A 'generic' landscape photo that the buyer does not identify with might as well be a $2 poster at WalMart. The first lesson to learn would be to take photos of local scenery. What are folks in your town proud of? The beautiful mountains enclosing the city? The pier going out into the bay? The downtown lights at Christmas time? Every town has something amazing. Don't forget, though, that you'll need to photograph that scene in ways that they would not view as clear or average. Dress the scene up in beautiful light and also make it stunning.
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You must be pitiless should you plan on showing away your work. Be ruthless with yourself. Take all your best images and place them in one folder on your own computer. Look through each image and ask yourself, 'Would this image 'wow' someone who saw it for the very first time and who wasn't there to see the scene first hand?' In the event the answer is no, then take it out of your art show. In the event the reply is yes, then pick 10 of your friends that have the least tact and ask them if they are 'wowed.' It doesn't wow them, although photography is subjective, so you'll get contradictory answers, there are 10,000 other images to select from. Including 'less-than-wow' pictures in your gallery will drag down the perceived worth of your art.
You might be proud of the technical perfection of your images, as well as your photo club may be proud, but the typical small-time art buyer merely does not care. The fact remains the fact that buyers purchase whatever strikes them as amazing, and just do not care if an image has technical imperfections. The buyer simply does not care if you use a Canon Rebel XT or a 1D Mark IV. The proof is in the pudding.
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So where are you going to sell your fine art photography that is local? A few things you might try are art fairs ( in case you can not locate them, you aren't looking, because they are EVERYWHERE), placing your work in coffee shops for free to decorate their store and then have a decal on each image for individuals to buy, or submitting posts to your local paper with a link to your web site.
Good luck in selling your fine art photography. The simple truth is the fact that the market is really saturated that it's extraordinarily difficult to sell. You must go local to overcome the bunch. Make your town proud of your town.